This accent could be attributed not to the field of advertising but to anti-advertising, and at present, this would be understood as social advertising: a warning that smoking is dangerous because it causes cancer (vėžys in Lithuanian means both crayfish and cancer). The accent consists of two products – the tandem of a copper crayfish and the duralumin cigarette pack. The cigarette pack is a replica of the then most popular cigarettes Kastytis.
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